"If you keep your eye on the profit, you’re going
to skimp on the product. But if you focus on making really great products, then
the profits will follow."
"Design is not just what it looks like and feels
like. Design is how it works."
"Stay hungry. Stay foolish."
"Everything around you that you call life was
made up by people that were no smarter than you, and you can change it, you can
influence it, you can build your own things that other people can use."
"Things don't have to change the world to be
important."
"Let’s go invent tomorrow instead of worrying
about what happened yesterday."
"The heaviness of being successful was replaced
by the lightnessof being a beginner again - less sure about everything. It
freed me to enter one of the most creative periods of my life."
"Deciding what not to do is as important as
deciding what to do."
"That’s been one of my mantras - focus and
simplicity. Simple can be harder than complex. You have to work hard to get
your thinking clean to make it simple. But it’s worth it in the end because
once you get there, you can move mountains."
"Your time is limited, so don’t waste it living
someone else’s life. Don’t be trapped by dogma - which is living with the
results of other people’s thinking. Don’t let the noise of others’ opinions
drown out your own inner voice. And most important have the courage to follow
your heart and intuition. They somehow already know what you truly want to
become. Everything else is secondary."
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